6 Jan 2019

4th January 2019 Danish supermarket doublespeak.

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Saturday 5th 41-45F, rather grey with westerly winds. I'm off to be cheated by more distant supermarkets. No names. No pack drill. No prosecution. There was a crosswind with a tail component on the way. I was cruising at 18-20pmph at times. Coming back was much harder work. Only 15 miles. The special offers proved to be the same as last week and the week before. Exactly the same stock which hadn't moved last two times when I went off full of optimism.

There are two languages in Denmark: Supermarket lies and the language which everyone else speaks. For example: "Flere variationer" means several varieties in ordinary Danish. In Supermarket doublespeak it means "only one variety if they have any stock at all."

"Tilbud" means special offer in everyday Danish. In Supermarket doublespeak it means "no change in price." Or, "we have taken these goods off the shelf, until the following week, jut in case anybody accidentally gets a discount at our own expense."

Sunday 6th 32-38F, thick mist. Still pitch dark at 8.00am. I left after 9am for a 40 minute walk in light traffic and 100 yards mist. If there was any change in driving speed it was imperceptible. The few cars I saw either overshot the blind corners or cut them going the other way. The frost was only visible on the grass and brambles and soon melted as temperatures soared to 34F. The mist is slowly thinning to about 150-200 yards visibility at 10.30 am.

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